Newsletters

Email Marketing

According to Campaign Monitor, there are over four billion active email accounts around the world at this very moment—and that number is projected to grow to almost 5.6 billion by the end of the decade. That’s a huge opportunity to find new customers, create awareness around your brand, and engage.

Here are some ways I can help you with your email marketing.

 Create an email marketing plan.

- Define your audience

- Signup sources

- Audience segments and groups

- Write content for your emails

- Help you establish your sending frequency and goal

- Create a content calendar

Design emails.

- Design tips

- Create Templates

Test emails.

- Test in different email clients and Internet Service Providers

- Send test emails

- A/B Testing campaigns

Set up marketing automation.

Automation is a targeted email or series of emails that you can set and forget (to an extent). From a welcome email series to follow up emails after a customer purchase, to rewarding your customers with a special incentive, automation helps you streamline your communications with customers so you have more time to focus on creating content and increasing return on investment (ROI). Plus, you can design, send, and track order notifications to update customers on purchases they made from your store.

Measure performance.

The analytics data collected in your email marketing platform (i.e. MailChimp, Klaviyo, Campain Monitor) will help you refine your marketing strategy going forward.

- Opens and clicks

- E-commerce data

- Website traffic