Social Media Management
I am well versed in the art of social media management and will help you establish and grow your online community.
Channel Management.
Manage social media platforms including Instagram, Facebook, Twitter, LinkedIn, TikTok, and Pinterest
Identify areas for growth (i.e. what platform is your customer/client engaging with most)
Set Social Media guidelines and best practices.
Content Creation and Planning.
Develop content plans for social channels (Instagram, Facebook, Pinterest, Youtube, TikTok, and LinkedIn) to drive brand engagement and growth.
Create highly engaging content including posts, stories, IGTV, reels, GIFs, etc.
Management of the day-to-day content schedule ensuring all content is relevant to coincide with marketing campaigns.
Implementation
Recommend and set social media targets and metrics for campaigns.
Stay up-to-date and plan content around promotional calendars, holidays, local events, etc.
Ensuring the brand tone of voice across all platforms.
Influencer engagement and management.
Repurpose evergreen content using tools such as Tailwind for Pinterest
Analysing and Reporting
Develop strategic and tactical campaigns based on insights.
Identify areas for growth in social advertising campaigns.
“Sam is the type of person you want to be around. She is inspiring, innovative, creative, and super efficient at everything she puts her mind to. I have been lucky enough to work alongside her for many years collaborating on several projects for which she gives her 110% to ensure it will be a success.”
— Natalie Carusi, Founder & Designer - Pinky & Kamal
“I’ve worked with Sam for the last couple of years on a number of different projects and each time Sam brought such passion, organisation and a number of great ideas to what we were working on together. Sam really commits to the work in front of her and always does such an incredible job. I look forward to working with Sam on a project in the future.”
— Lois Hazel, Founder & Designer - Lois Hazel
"Sam is open and honest to communicate with and brings lots of good energy to the tasks we manage together. Her balance of professionalism and genuine warmth makes collaborating with her enjoyable and uncomplicated, something I would not take for granted!"
— Esther Kirwan, Founder & Designer - Theo The Label
Whatever it is, the way you tell your story online can make all the difference.
Videos for Social Media
Video shot and edited by Lois Hazel Five Ways to Wear / The Straight PantVideo to showcase the new Lois Hazel Straight Pant.
I put together this short video of Esther from Theo The Label’s trip to Bangladesh to visit a social enterprise project.
I shot and edited this video for Fashion Revolution Week.
Collaboration with Megan Johnston & Natallie Jean for www.ecomono.com.au
Video shot and produced by Megan Johnston
Model Natalie Jean
Stylist Sam Leigh