Pala Eyewear
Marketing & Wholesale
“By designing long-lasting eyewear whilst creating tangible change, Pala walk the talk of a sustainable fashion future putting people and the planet before profits.
Pala products are designed for those who acknowledge the need for a better future, appreciate the world we live in and embrace the adventure of exploring it.”
- John Pritchard, Founder Pala
Summary of role & responsibilities
In the Marketing role for Pala, my role is to actively help Pala increase its brand value by representing the brand to different audiences and communities.
Marketing
- Identify local marketing and advertising opportunities i.e. Influencers, collaborations, events, publications, social media etc.
- Develop, manage and execute marketing campaigns.
- Manage marketing calendar and ensure all major campaigns are planned and executed to deadline
- Review reporting and data analytics and provide actionable insights
- Deliver niche marketing opportunities in support of brand goals.
- Contribute meaningful ideas to the wider marketing and PR team to drive revenue and new audience acquisition targets.
- Create engaging content for weekly eDMs, Instagram, Facebook and website (blogs)
- Explore collaboration opportunities with local influencers.
- Attend local industry events on behalf of Pala.
- Host events on behalf of Pala
Wholesale Sales
- Identifying the local market in Australia.
- Explore collaboration opportunities within vertical markets.
- Generating and Identifying whole/sales opportunities.
Images on this page taken from palaeyewear.com